Self Help
Words that Work
By
Dr. FRANK LUNTZ
360
Pages
Words That Work by Frank Luntz explores the power of language and how specific words and phrases can influence people's thoughts, emotions, and decisions. Luntz shares real-world examples from politics and marketing, showing how carefully chosen words can shape public opinion. He also provides practical tips for effective communication, making it a valuable resource for anyone looking to enhance their persuasive skills.
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About the book
Words That Work by Frank Luntz is a fascinating exploration of the power of language and how it shapes our perceptions, decisions, and actions. Luntz, a seasoned political consultant and pollster, delves into the art of crafting messages that resonate with audiences. The book provides insights into why certain phrases and words have a profound impact, while others fall flat. Luntz illustrates his points with real-world examples from politics, business, and advertising, showing how subtle changes in wording can alter public opinion or consumer behavior. He also offers ten rules for effective communication, emphasizing the importance of simplicity, consistency, and emotional appeal. Whether you're in marketing, politics, or just looking to improve your persuasive skills, this book is a practical guide to making your words more impactful. **Words That Work is both enlightening and practical, revealing the secrets behind the words and phrases that move people and influence decisions. It's a must-read for anyone interested in the science and art of communication.
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