Chip Heath and Dan Heath are American brothers and bestselling co-authors whose works focus on how ideas spread, decisions are made, and change happens. Their debut book Made to Stick became a global success, explaining why some ideas thrive while others fade. This was followed by Switch: How to Change Things When Change Is Hard, Decisive, and The Power of Moments—all of which combine psychology, communication, and business insights. The Heath brothers’ writing is known for clarity, humor, and practical applications, making complex research accessible to both professionals and general readers. Their tagline—“Making ideas stick”—perfectly reflects their mission of empowering people to communicate effectively and drive meaningful change. Writing in English, their books have been translated into multiple languages and are widely used by educators, leaders, and organizations. Chip Heath, a Stanford professor, and Dan Heath, a senior fellow at Duke University, continue to shape how the world thinks about ideas, decision-making, and human behavior.