Karma Cola
Gita Mehta
223 Pages
Language: English
Spirituality
Karma Cola is a biting, witty exploration of how Indian spirituality became a Western consumer trend. Gita Mehta blends satire and insight in this must-read, available now on Bookdio for free pdf download and free books download.
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If you read the book Karma Cola of 223 pages at an Average speed of 225 words per minute, you can read this book in 245.3 Minutes or 4.013999999999999 hours. If you read this book at a faster speed of 300 words per minute, you can read this book in 185.09 Minutes or 2.899 hours.
"When the West went looking for enlightenment, they brought their luggage—and their credit cards."
Karma Cola: Marketing the Mystic East is Gita Mehta’s razor-sharp, wildly entertaining exploration of how Indian spirituality became a global commodity. In the 1960s and ’70s, a wave of Western seekers flocked to India looking for truth, transcendence, and maybe a shortcut to nirvana. What they found instead was a bizarre blend of ancient traditions, commercial opportunism, and cultural confusion.
Through a mix of satire, reportage, and personal anecdotes, Mehta lays bare the irony and absurdity of what happens when spiritual wisdom meets Western consumerism. From well-meaning hippies chanting under banyan trees to exploitative gurus selling enlightenment as a packaged product, every story in Karma Cola reveals how spirituality gets tangled in desire, identity, and profit.
But this isn’t just a takedown of the West. Mehta also holds up a mirror to modern India—how it’s shaped, manipulated, and sometimes willingly participates in selling its mystic image. The book is as intellectually satisfying as it is wickedly funny, making it a must-read for anyone interested in spirituality, globalization, or cultural dynamics.
Perfect for readers who enjoy sharp social commentary with a spiritual twist, Karma Cola is a modern classic. Best of all? You can grab it on Bookdio as a free pdf download or opt for the free books download version. Prepare to laugh, reflect, and maybe roll your eyes—but definitely come away wiser.
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